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Style guide

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Draw up a style guide

Style guides address numerous issues in the writing style used across your company’s documentation. As with building a glossary, the easiest time to identify issues of style is during the initial writing phase. The following are sample items that might be covered in the style guide:

Tone of the document: Even though all written documentation should be clear and easy to read, the comprehension level of the target reader (investor, retail trade, final consumer, institutional figures etc) should also be considered.

Specific style rules: These can include measurement conversions (metres, feet, etc), rules for capitalization, preferred punctuation, recommended abbreviation style (in Italy abbreviations are often written thus: Sicav instead of SICAV), currency abbreviations ( €/000, T €, Mio €), date format preferences (day/month/year, month/day/year etc), to name just a few categories of rules.

Specific company jargon: This might include certain terminology preferred by the company, words that should be kept in a foreign language (‘benchmark’, ‘fair value’ etc), and any words that should always be linked with a company symbol or logo.

Specific country rules: This covers what is legally and culturally acceptable in the target country, and specifies pitfalls to avoid in a document intended for that country. For instance if you make a rating in German-speaking countries, always remember that the ranking scale of evaluation is normally from 1 to 5 (where 1 is the best and 5 is the worst).

Contact Agostini Associati today to define your tailor-made plan to achieve consistent terminology across all your company’s documentation.

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