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Ethno-Marketing

Home | Solutions | Italian Language Audit | Ethno-Marketing

A new service for a new booming segment: Immigrants

Evidence:
The non-EU immigrant population in Europe has reached over 29 million people with over $380 billion in purchasing power, which is expected to reach over $1 trillion by 2020. That is an annual growth rate of over 12% and almost double the purchasing power growth rate of local European consumers. By 2009 it is expected that the non-EU immigrant market will make up about 11% of all Europe’s purchasing power. In this market, the Muslim community is the biggest of all (see table).

These fast-moving consumer groups are defining new markets that will be important to the growth of your future business.

Agostini Associati has worked with many medium-large corporations to verify if their current products and services were suitable to take advantage of this new and fast-growing segment. These clients included UniCredit, Vodafone and many others. We would be happy to tell you more about the non-EU immigrant market and our work with companies targeting that market.

Contact an Agostini Associati partner today to find out more about the solutions we provide.

Important note: Due to extremely high demand for this new service, delivery turnaround time can vary from 4 to 6 weeks. We apologize for this inconvenience.

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